What small factors separate an incident from an outbreak?
Malcolm Gladwell’s book “The Tipping Point; How Little Things Can Make a Big Difference” made it to my list after I found “Blink” such a nice read. Actually “Outliers” is on there as well, but I found this title on a library shelf first;-)
In it, Gladwell talks about what makes an event a phenomena and how seemingly small things can greatly influence its success.
Let me take you through a bit of it and leave you with a question.