Tag Archive for decision


The moment when your unconscious comes to a decision

Malcolm Gladwell’s book “Blink: The Power of Thinking Without Thinking” came recommended by a good friend – and I was fortunate enough to find a copy in the books-on-CD section of the library – read by the author.  Listening to a book in this way is not something I’ve done before, and I really liked hearing it with the emphasis and inflections the author had in mind when he wrote it.

Blink explores the way we come to understand things first – below the surface – with our unconscious mind.  In some cases, the quick version or thin slice of an event can give us a surprisingly accurate evaluation, and in other instances, we can be completely misled.

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