I Love Getting Final Notices
Less is more
One of these recently popped up in my inbox, and I went “woo-hoo!”
If only they really meant it these days…
[ad#inline-body]
They used to be scary…
Back in the old days, a final notice was a bit of a threat. Pay your bill now, or we’re going to sue, foreclose, or send our cousin Eddy over.
I suppose it still is, but I never get any of those sorts of notices.
Turning to gold
And then the direct marketing people figured out that consumers actually look at that sort of notice.
And co-opted it for their programs.
Final Notice – Reply now or you lose your chance to win millions!
And people still opened them.
Something is going to stop!
And so – if your magazine subscription is going to run out – you’ll get a notice, a warning, and then a final notice.
Act now, or this is your last issue of “Clouds Monthly”!
(Sometimes you’ll get these a full year before the subscription runs out, so it actually pays to wait for the “your subscription has run out” notice)
I sign up for too many darned things…
Yeah, I like the feeling of importance I get from receiving the free Computers Make Noise subscription. And when they call, I take a few minutes to renew it – and every once in a while they ask “And would you like to get ‘Telephone Systems Extraordinaire?” and before I think about it, yes has come out of my mouth…
So now there’s another magazine coming each month…
They can’t believe me
But lately I’ve gotten to the place where I get the question:
“Would you like to keep receiving ‘Chipmunks Monthly’?”
And I answer ‘Not really’…
Email is different
But alas, much of the time, email doesn’t quite hold up their end of the bargain.
If I receive a final notice about something, I expect not to receive another one.
Or one about the extension because the response was so high…
Oh well
At least I’m ever hopeful – that with each final notice I get, there’s one less thing I have to worry about getting.
And this goes along with my effort to simplify things.
How’s that coming with you?
Related Posts
