Tag Archive for Niche

Succeed by Becoming a Category of One

Joe Calloway’s depiction of extraordinary success

I find a bit of humor in reading a good book for a second time by accident…

It’s interesting to see what ideas took hold from the first reading, and to pull out additional ideas that might have been pushed aside or simply missed in that first read-through.

That’s the case with Joe Calloway’s book, “Becoming a Category of One”, and I’m glad I came back to it.

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